Tim Brown is the current CEO of IDEO and the author of the book Change By Design which has helped deepen my understanding of the process of innovation. My Introduction to his thinking came from this presentation from MIT-World.
Professor Michel Wesch sub 5 minutes presentation shows a complex subject concept in an entertaining way. Just watch
I have just been watching this and think that Goggle may have just unveiled the future of collaboration software. Although in its infancy and with concerns around security and other elements this should make dispersed team communication much easier and may spell the end of share-point as a corporate tool in it current form. (I [...]
In both software development and response marketing the understanding of persona’s is fundamental to successfully achieving the goals of the project. Personas are fictitious characters created to represent the different user types within a targeted demographic that might use a site or product. Personas are useful in considering the goals, desires, and limitations of the [...]
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” Tim O’Reilly Web 1.0 was the imitation of print media online and other than perhaps a basic search and possibly a facility to [...]