“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” Tim O’Reilly
Web 1.0 was the imitation of print media online and other than perhaps a basic search and possibly a facility to order there was no real ability for the user to interact with the site or other humans. This is still sadly in many cases still the norm, have a look at some of the successfully sites on the web right now.
It was the growth of the Web 1.0 site and ecommerce that gave birth to user experience and page analytics, the creators and innovators in these fields that changed business understanding of the potential and potential to build some form of meaningful customer interaction.
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